<table name="logo_release" border="0" cellspacing="10" cellpadding="5" align="right">   <tbody>    <tr>     <td><img src="https://mmx.prnasia.com/media/MS1696548/MAVRIX-Logo.jpg?id=OA2889959&amp;p=medium600" border="0" alt="" title="logo" hspace="0" vspace="0" width="118" /></td>    </tr>   </tbody>  </table>  <p><span class="legendSpanClass">NEW YORK</span>, <span class="legendSpanClass">Aug. 17, 2026</span> /PRNewswire/ -- <a href="http://www.mavrixdata.com/" target="_blank" rel="nofollow" style="color: #0000FF">Mavrix</a>, the global data acquisition and research execution company, used its Platinum Sponsorship of The Quirk's Event New York 2026 to advance a clear view on the changing research landscape: <b>as artificial intelligence makes data generation and analysis faster and more accessible, the ability to reach, verify and engage the right real people is becoming more valuable, not less.</b></p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder1" style="TEXT-ALIGN: center; WIDTH: 100%">   <p> <a href="https://mmx.prnasia.com/media/MS1970420/PR-Pic-NYC-Quirks-final.jpg?id=OA2889958&amp;p=medium600" target="_blank" style="color: #0000FF"><img src="https://mmx.prnasia.com/media/MS1970420/PR-Pic-NYC-Quirks-final.jpg?id=OA2889958&amp;p=medium600" title="Mavrix Makes the Case for Trusted Human Evidence in the AI Era at Quirk?셲 New York" alt="Mavrix Makes the Case for Trusted Human Evidence in the AI Era at Quirk?셲 New York" /></a><br /><span>Mavrix Makes the Case for Trusted Human Evidence in the AI Era at Quirk?셲 New York</span></p>  </div>  <p>Held July 29??0 at the Javits Center, Mavrix participated in two featured sessions, first with Delineate and then with Boston Consulting Group (BCG) and Knit.</p>  <p>In 'Free Data, Worthless Data: What's Actually Left Worth Paying For,' Mavrix and Delineate examined how AI is automating survey creation, coding, summarization, analysis and reporting. The session's central argument was that&nbsp;<b>as routine production becomes easier to automate, value shifts toward evidence that is harder to replicate: proprietary and timely signals, verified human participation, hard-to-reach audiences and judgment about what matters.</b></p>  <p>&quot;AI gives our industry extraordinary capabilities,&quot; said <b>Glen Collins, EVP, Global Commercial Group at Mavrix</b>. &quot;But AI cannot fix speaking to the wrong people. If the human evidence underneath is weak, technology simply allows us to analyze weak evidence faster and with greater confidence. <b>Better human evidence in means better intelligence out.</b>&quot;</p>  <p>Mavrix also described verification as a <b>Human Evidence Chain: Reach, Qualify, Verify, Engage and Defend.</b> The objective is not more checks, but evidence that can withstand scrutiny when findings are challenged.</p>  <p>On <b>Day 2 of the Quirk's conference</b>, Mavrix joined BCG and Knit to discuss <b>Qual-at-Scale</b>, examining how AI moderation, video and analysis can enable richer participant conversations at greater speed and scale. For Mavrix, a key implication is that <b>participant eligibility alone is no longer enough. Richer tasks require people who are relevant, articulate, engaged, authentic and ready to contribute.</b></p>  <p>Across both sessions, Mavrix's message converged around three factors: <b>speed, quality and AI.</b> Speed makes research timely enough to influence a decision. Quality makes the evidence worth acting on. AI helps surface patterns at previously impractical scale.</p>  <p>Mavrix also reinforced a broader principle: <b>the audience should determine the recruitment method, not the other way around.</b> Online, telephone, specialist communities, face-to-face and mixed methods may all be appropriate depending on the audience and market.</p>  <p>For more information, visit <a href="http://www.mavrixdata.com/" target="_blank" rel="nofollow" style="color: #0000FF"><b>www.mavrixdata.com</b></a></p>  <p><b>Media Contact<br /></b><a href="mailto:media@mavrixdata.com" target="_blank" rel="nofollow" style="color: #0000FF"><b>media@mavrixdata.com</b></a>&nbsp;</p>  <div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">  </div>